5-hour ENERGY partnered with CollegeHumor to establish the brand as an upgrade over other energy products. We created a custom video that featured the CollegeHumor cast finding fun, engaging, and unique ways to upgrade their lives—from giving money away to strangers to getting a nude portrait done—all presented by 5-hour ENERGY.

Results
2.2MM+ Total Views / 11k+ Social Engagements / 6.4MM Impressions