Mike is a New York-based creative director and strategist with over 11 years of publisher and agency experience working with some of the world’s top brands. He is currently the Senior Director of Creative Strategy at Gallery Media Group where he guides creative ideation for GMG’s client partners.
He’s studied improv and sketch comedy at the Upright Citizen’s Brigade Theater, and he was a backup quarterback in high school, which is definitely still cool and impressive. He is not the writer of the play Cock, although he’s been asked several times if he was.
…also, everyone just calls him “Bartlett.”
RESUME
Gallery Media Group
Senior Director, Creative Strategy
2022 - Present
Director, Brand Strategy
2020 - 2022
IAC, CH Media - CollegeHumor, Dorkly, Drawfee, DROPOUT
Associate Creative Director, Branded Content
2018 - 2020
Manager, Branded Content
2015 - 2018
Starcom MediaVest Group
Strategy and Activation Manager
Coca-Cola: Powerade, Gold Peak Tea, Dasani, and FUZE Iced Tea
2013 - 2015
New York, NY
Mindshare
Senior Media Planner
Unilever: Dove Men, Axe Personal Wash & Face, Simple, St. Ives, Q-Tips
2012 - 2013
Assistant Media Planner
Unilever: Slim Fast, Hellmann’s, Wish Bone, Skippy; Sprint, Boost Mobile
2011 - 2012
New York, NY
AWARDS
2020 Digiday Awards: Winner, Best Video Publisher for Brands
2020 Digiday Awards: Finalist, Best Video Ad - truth, “Chuggin’ on Clouds”
2019 Digiday Awards: Winner, Best Video Publisher for Brands
2019 Shorty Social Good Awards: Winner, Best Media Partnership — truth, “Chuggin’ on Clouds”
2019 Streamy Awards: Honorable Mention, Social Good Campaign – truth, “Chuggin’ on Clouds”
2018 Shorty Awards: Finalist, Native Advertising - Amazon Prime, “CollegeHumor Goes Back to School”
2018 Digiday Publishing Awards: Finalist, Best Branded Content Program - Amazon Prime, “CollegeHumor Goes Back to School”
2018 Shorty Social Good Awards: Nominee, Best Media Partnership – truth, “Big Tobacco’s Saying Sorry”
EDUCATION
University of Virginia
B.A. with Distinction: Economics and Psychology
2010
Upright Citizens Brigade
New York, New York
Improv and Sketch
