Trojan wanted to inspire sexually active consumers to explore the Big Sexy World safely with Trojan condoms. We created two scenarios - one ridiculous and one relatable - to break down the walls around this sometimes complicated topic. Having a conversation about sex and condoms doesn’t have to be awkward, even if there’s a masked killer in the room.
Results
3MM+ Video Views (106% Overdelivery) / 67,000+ Video Engagements / 4,017,669 Total Minutes Watched
Associate Creative Director: Mike Bartlett
Writer: Luke Field
Director: Yuri Baranovsky
Associate Creative Director: Mike Bartlett
Writer: Grant O’Brien
Director: Carmen Angelica