For Madden 2017, EA Sports wanted to emphasize how immersive of an experience the game provides for NFL fans. Players form a connection with the digital athletes, and in this sketch, that connection becomes a little too real.
Fun fact: I watched every cut scene in the game to find animations to match the dialogue of Von Miller and Rob Gronkowski’s characters.
Results
1.6MM+ Views / 29K+ Engagements
Writer: Mike Bartlett
Director: Matt Enlow
Executive Creative Director: Thom Woodley