Marpac (now Yogasleep) wanted to prove that their sleep machines enabled the best sleep in the world. So CollegeHumor developed a live-streamed Competitive Sleep League (CSL) Championship event that treated sleeping like a sport. The four hour Facebook Live stream and three minute cutdown showed Marpac products fueling the performance of the world’s greatest sleepers.

The campaign achieved 1.37MM Views and was recognized by Adweek as a 2018 Media Plan of the Year.