Getting reminded to be safe isn’t really fun. So to deliver important messages from the National Highway and Traffic Safety Administration (NHTSA), we developed a series of CollegeHumor shorts to make an impact without being preachy. These reminded our fans to buckle up during the key summer road trip season, and also pointed out that getting behind the wheel when impaired is both dumb and dangerous.
Results
7.3 MM Views / 25:1 Like to Dislike ratio
Associate Creative Director: Mike Bartlett
Writer: Luke Field
Associate Creative Director: Mike Bartlett
Writer: Janie Stolar
Associate Creative Director: Mike Bartlett
Writer: Luke Field
Manager, Branded Content: Mike Bartlett
Writer: Luke Field