The Truth Initiative and CollegeHumor partnered to put the dangers of smoking and vaping to music. These low-key bangers stayed authentic to their genres to relate to Truth’s 18-24 year old target.
Results
9.6MM Views / 72K+ Engagemenets
Awards
AdAge Creativity - Pick of the Day
2018 Shorty Social Good Awards - Nominee, Best Media Partnership
2019 Shorty Social Good Awards - Winner, Media Partnership, 2019 Streamy Awards - Honorable Mention, Social Good