Adam Ruins Everything started as a few CollegeHumor videos and evolved into a full series on truTV. To promote season 2 of the truTV series, we knew we had to come up with something CollegeHumor fans weren’t expecting from Adam in order to engage them further. So we allowed Adam to ruin us. These videos leveraged Adam’s persona to truly ruin everything—including CollegeHumor and his own marketing.

Results
2MM+ Video Views / 1.9MM Social Impressions / 600k+ Engagements