Comcast wanted to secure brand loyalty among college students and to drive awareness for Xfinity’s student packages. A collection of long-form sketches and custom pre-rolls placed Xfinity in relevant and relatable settings for today’s college audience.
Results
6.7 MM Views / 681k+ Engagements
Associate Creative Director: Mike Bartlett
Writer: Mike Bartlett
Director: Sammi Cohen
Associate Creative Director: Mike Bartlett
Writer: Rebecca Caplan
Director: Sammi Cohen